Similar to paradigm shifts in the retail industry, virtual fitness technology is evolving to recreate the positive social incentives found in a gym or group exercise classes. Peloton (PTON:US) and Nautilus (NLS:US) are at the forefront of this transformation, but who will gain the long-term edge?
Peloton and Nautilus: The Long and Short of Fiscal Fitness
Published: February 20, 2020